Normally my LinkedIn account sends me “discussion topics” that are irrelevant and annoying. But obviously, this one caught my eye!
Guess what! A new study shows that women are the most powerful brand ambassadors.
Why, you ask?!
“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle. And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman”.
SO, A tip for the modern business owner: Empower women by offering them exclusive offers and “insider” type of info about contests and promotions, etc. Then when one woman in their “circle” – be it online or off, asks another for advice or suggestions or recommendations, they will tell them all about your wonderful brand… and there will be joy in the land.